Social Media is King!
The opportunities that Social Media can offer a company in terms of marketing their brand and promoting their image can often be just as challenging and confusing as they can be rewarding.
If you do not create, manage and control your online presence, you will quickly fall behind your competition.
Increase Brand Recognition
"Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks."
Improve Brand Loyalty
"According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands."
Our Social Media strategies
There are countless Social Media platforms out there today. Sometimes it seems like a new one is popping up every day. We help you navigate through the field of confusion to decide which Social Media platforms are appropriate for your business. After we help you decide which Social Media platforms are right for your business vision and audience, we craft a unique strategy to promote you on each platform.
- Facebook has grown from an application mostly used by college students, to a world wide phenomenon now boasting of more than 2 billion users. It is clear that any Social Media strategy must start with a strong Facebook presence.
Twitter is a great tool for sending out quick updates or news flashes regarding
your business. Twitter also easily links to Facebook and notifying your twitter
users of new Facebook posts is a great way to drive more traffic back to Facebook.
We recommend both a strategy of linked Facebook posts, quick news updates or offers as well as links to external reports and newstories related to your business. You don't want to flood your Facebook timeline with links to other websites, but on twitter, that's a great way to gain new followers.
If your business is related to the Art Industry in any way, then Instagram is a
must have Social Media platform. If you are selling visually appealing products,
then this is also a great way to showcase your products in an artistic way.
Instagram is owned by Facebook, so all your Instagram posts are easily shared to your Facebook page to help with cross-promotion between platforms.
- While Google's Google+ has not quite lived up to its initial expectations, every business should also register on Google+ just for the benefit of Google's search results ability to show a custom Google+ business profile.